Monday, February 20, 2012

How should one feel about drinking Pussy?

When I first saw these cans humbly sitting in the fridge of a local lunch bar, I thought I had surely misread it. But alas 20/20 vision doesn’t lie and this natural energy drink is indeed called Pussy.  

What… the… duck?! By ‘natural’ maybe it contains essence of cat? No, there is no justifying the name, but it definitely serves its attention grabbing purpose. Jonnie Shearer created this product in London, which has been in the making for seven years.

Pussy is a blend of white grape juice from Southern Italy, Mexican limes and lightly carbonated water. These are then mixed with Grenadilla and Lychee flavours, infused with six botanical herbs including; Milk Thistle (improves and protects liver function), Guarana (we know this one by now – for a bit of zing!), Siberian Ginseng (antioxidant properties), Sarsaparilla (helps to cleanse the blood), Schizandra (improves memory and combats depression) and Gingko Biloba (enhances memory and concentration – the brain herb). 
Sounds pretty dandy to me!

The business was launched by Holly and Sam Branson, their first enterprise independent of Virgin. Holly is a personal friend of Jonnie Shearer and has no doubt been present from the inception of this frisky beverage.

The slogan reads: “The drink's pure. It’s your mind that’s the problem.”

After discovering the business side has the Branson name on it, Pussy and its fantastic slogan is now all so fitting… and you wouldn’t expect anything less from them.

Good product thus far – check. 
Great marketing – check. 
Bransons ensuring the senseless makes sense – check.

For more information visit


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